5 Social Media Content Ideas Every Small Business Can Use This October
Running a small business means wearing a lot of hats. Between clients, admin, and keeping things running smoothly, social media can easily slip down the priority list. But staying consistent online is one of the most effective ways to attract new clients and keep your brand visible.
October brings with it a change of season, and that shift can inspire so many different ways to connect with your audience. If you’re stuck for ideas, here are five ways you can show up online this month.
1. Seasonal Tips That Fit Your Niche
Autumn gives you instant themes to play with. Beauty and wellness businesses might share skincare advice for colder weather or new seasonal colour trends. Cafés and shops can highlight cosy autumn drinks, seasonal displays, or gift ideas. And for those in the mental health and wellness space, this is the perfect moment to remind your audience about self-care practices as routines shift with the shorter days.
2. Behind-the-Scenes Moments
Show your audience the real story behind your brand. A quick video of your daily routine, prepping products, or setting up for a client makes your business feel human, relatable, and trustworthy. Often, these posts perform better than the polished, “perfect” ones.
3. Expert Advice They Can Use Straight Away
Share one simple, actionable tip from your area of expertise. Think: “3 ways to boost engagement on Instagram Stories,” “A Canva trick to instantly elevate your posts,” or “One way to save an hour when planning your content.” These kinds of posts get saved, shared, and remembered — and they position you as the go-to expert in your field.
4. Showcase Your Customers
October is a great month to express gratitude. Repost customer tags, highlight testimonials, or share a client success story. Social proof builds credibility and makes your audience feel valued — and it shows potential clients that people just like them are already enjoying what you do.
5. Ask Questions and Start Conversations
Interactive content gets people talking. Create a poll in Stories, ask your audience about their autumn routines, or post a “This or That” carousel with choices linked to your business. Not only does it boost engagement, but it also gives you valuable insights into what your audience wants more of.
The Digital Nomad Edit
This time last year, I left Jamaica after a year of travelling through South America and the Caribbean. I packed up my laptop and settled in Bali — one of the world’s most vibrant digital nomad hubs. Living here has been a year of learning, growth, and creativity. I immersed myself in advanced beauty and aesthetics treatments, explored holistic wellness practices, and connected with entrepreneurs and creators from all over the world.
Bali showed me what’s possible when you blend business with balance, and it’s become a huge source of inspiration for how I approach my work today. Now, as my time here comes to an end, I’m preparing for my next move — Brazil. A new culture, a new community, and a new digital nomad hub to call home. For me, travel has always been where the best ideas spark, and it’s a constant reminder that showing up online isn’t just about strategy — it’s about connection, creativity, and building a business that feels good to run.